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The Importance of Confidence, by a Confident Edmonton Virtual Assistant

In business, the best thing that you can wear that clients will notice the most is…red. I’m kidding (a little bit). The real answer is CONFIDENCE. Regardless of the industry that you’re in, confidence matters. Do you want a dentist who isn’t confident in their ability to perform a root canal? Do you want a photographer who isn’t confident that they’ll be on time to photograph your wedding ceremony? Do you want a financial planner who isn’t confident advising you about money? You get the point.


This week, I sent out four contracts, each to sign a new client. This isn’t a brag, and there is no secret sauce. My confidence in my abilities directly resulted in each client having confidence in me. My brand is based on excellence. I will only perform tasks and services that I can confidently say I am excellent at. For anything else, I refer out.


If you aren’t naturally confident, I challenge you to make a list of things that you believe you are good at, and then own them. Tell yourself, “I am _________ (a good writer, a great public speaker, a smart person, etc.)" If you aren’t practicing positive self-talk in your daily life, how will you speak positively about yourself when meeting with prospective clients? You’ll find that having confidence will help the relationships in your life beyond business, including the one you have with yourself.


My final tip is to underpromise and overdeliver. Don’t promise someone the moon unless you’re confident that you can deliver the galaxy. The disclaimer to this blog is that confidence and arrogance are not the same thing. Confidence doesn’t mean that you believe you are better than everyone. It just means that you believe in your abilities and the things you say. There might be a handful of other dentists, photographers, and financial planners to choose from who are equally as good. Zero confidence is the first reason to eliminate one. Complete confidence is the first reason to choose one.


Get out there and tell yourself whatever it is that you need to own! Tell yourself that you’re a SHARK. The opinions that you hold about yourself are the ones that matter most. And, just in case you need an example, I’m a redhead who can pull off wearing red, and I’m a badass virtual assistant who offers high-level business support services.

Virtual Assistant Edmonton

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Red Executive Services Inc. is located in Edmonton, Alberta.